The initiative, conceived before the outburst of the pandemic, wants to contribute to a significant growth in the activities linked to incoming tourism, which would offer new job and investment opportunities in the area, most importantly to young people. The project has been launched by Fondazione Cassa di Risparmio di Biella, Gruppo Sella and Gruppo Zegna, with the support of Cittadellarte.
Cittadellarte is a new model of artistic and cultural institution that places art in direct interaction with the different sectors of society.
Un luogo in cui convergono idee e progetti che coniugano creatività e imprenditorialità, formazione e produzione, ecologia e architettura, politica e spiritualità. A place where ideas and projects that combine creativity and entrepreneurship, education and production, ecology and architecture, politics and spirituality, converge.
An organism intended to produce civilization, activating an essential and compelling responsible social change at both local and global level.
The social mission of Cittadellarte is integrated into the myth of the Third Paradise.
Michelangelo Pistoletto was born in Biella in 1933.
He began to exhibit his work in 1955 and in 1960 he had his first solo show at Galleria Galatea in Turin.
An inquiry into self-portraiture characterizes his early work.
In the two-year period 1961-1962 made the first Mirror Paintings, which directly include the viewer and real time in the work, and open up perspective, reversing the Renaissance perspective that had been closed by the twentieth-century avant-gardes. These works quickly brought Pistoletto international acclaim, leading, in the sixties, to one-man shows in important galleries and museums in Europe and the United States.
The Mirror Paintings are the foundation of his subsequent artistic output and theoretical thought.