Cubes in motion
Embassy of the Biella district and Piedmont
Cubes in motion, embassy of the Biella district and Piedmont, realizes the basic modules of a variable architecture, and the heart of an installation designed to present the excellence of Biella at a variety of regional, national and international trade fairs and exhibitions.

The cubes are both an instrument for displaying the territory’s typical products, and products in their own right that create new economic prospects for local craftsmen.
The Cubes in motion project – the result of collaboration between the Region of Piedmont, the CNA – Biellese Craftmen Association, the  Chamber of Commerce of Biella, the selected local companies, the Piedmont artisans of Excellence and the artists of Cittadellarte network (UNIDEE – Università delle Idee di Cittadellarte) -, promotes the productive, morphological and cultural identity of a territory, bringing together art, crafts and industry. Placed in close contact with the creativity of international artists, the world of local crafts and production gains significant value added in terms of global level dynamics, trends and processes. In this way the territory demonstrates the vitality of its social, economic and cultural fabric.

Taking part in the project:
 
Artist: Juan E. Sandoval – artisan: Fossati Marco s.n.c. – producer: Azienda Agricola di Maria Chiara Reda.
 
Artist: Maria Joao Calisto – artisan: Ramella Bon Andrea – producer: Salumificio di Vigliano.
 
Artist: Aziz Ceho – artisan: Giulia Chiaberge – producer: Lauretana S.p.A.
 
Artist: Alejandro Vàsquez Salinas – artisan: Romanelli s.n.c. di Giuseppe e Marco – producer: Caseificio Pier Luigi Rosso.
 
Artist: Çagil Yurdakul – artisan: Chiara Ferraris – producer: F.lli Graziano fu Severino.
 
Artist: Margarita Vazquez Ponte – artisan: Pigato Roberto – producer: Liquorificio Rapa Giovanni S.r.l.
 
Artist: Consol Rodrìguez – artisan: Scatolificio Stella di Contardo Marzio – producer: Pasticceria Jeantet.
 
Artist: Charlie Jeffery – artisan: Artistico di Longo Carmine – producer: Siletti’ 95 S.r.l.
 
Artist: Alfredo Luis Vasquez Elorza; artisan: De Pasquale Francesco – producer: Eventi e Progetti Editore.
 
Artist: Katia Meneghini – artisan: Il Fiore di Cardo di Coda Zabetta – producer: Birra Menabrea S.p.A.

Artist: Rakhi Peswani – artisan:  Mauro Micheletti (Gaglianico) – producer: Catto Caffè Torrefazione.
Since May 28th 2006 the cubes started their trip, by becoming real ambassadors of Biella and Piedmont Territory.

Cubes in motion at the Solares Foundation of Parma, 12 July/3 September 2006
The project has been presented inside the Production office space during the exhibition “Cittadellarte & the Third Paradise”, in the Galleria delle Colonne - Solares Cultural Center. The exhibition has been organized within the “Stage Europeo degli Esordi (European Beginning Stage) - Uno Uno Prima”, curated by Giuseppe Bertolucci and supported by Provincia di Parma, European Union and Solares Cultural Foundation.

Mart - Rovereto “Una relazione possibile”, September 7/10 2006
2 cubes (alluminium and glass) from the project “Ambassadors of Biella and Piedmont Region” have been on show from 7th to 10th September at MART, Contemporary Art Museum of Trento and Rovereto in the within of the exhibition “Una relazione possibile: dall’ideazione artistica alla produzione artigianale” (“A possible relation: from the conceiving to the craftmade production”). This event has been organized as a section of the Handicraft Provincial Exhibition, which took place in Rovereto during the same period. The full project has been presented at the encounter held on Sunday September 10th at the MART.

Cubes ambassadors of Biella and Piedmont Region in Luxembourg, September 15/17 2006
A space of 100 sqm has been provided by Piedmont Region to host the exhibition “Cubes in Motion” within “Italia Dimensione 2000”, an event supporting the Made in Italy, in this edition specially dedicated to Piedmont Region, at LUXEXPO from September 15th to 17th 2006.

Cubes in motion in the 10th International Salone del Gusto in Turin, October 26/30 2006
In October the exhibition Cubes in motion has been hosted at the Lingotto space in Turin for the al Salone del Gusto, organized by Slow Food, under the sponsorship of the Municipality of Turin and the Piedmont Region, which this year reached its tenth year of life. This event has been gradually growing until imposing itself as one of the most important international fairs dedicated to quality food and to agricultural and agroindustrial issues.

Cubes in motion at the renowed textile fair HEIMTEXTIL of Frankfurt , January 10/13 2006
The linen mill Siletti brought its enterprise and its cube, created by the artist Charlie Jeffery and relized by the artisan laboratory Arstistico by Longo Carmine, at the year's appointment of the international fair specialized in textile, furnishing, fittings and contract. Three day in which the dealers presented the most interesting news and the most innovative proposals for furnish the house.

ViCina Life Style Made in Italy, Ningbo, April 27 / May 6 2007 Pechino, May 14/16 2007

Initiative for the development of new entrepreneurial opportunities, tourist perspectives, cultural relationships between Piedmont Region and Cina. The project with the istitutional photografic exhibition about products and excellences of the Piedmont Companies of the Lefe Style Made in Italy showed the Piedmont as a welcoming land rich of products and know. For the occasion has been presented for the first time to the cinese pubblic Cubes in Motion – Embassy of Biella and Piedmont Territory project.

Camec, Center for modern and contemporaru art, La Spezia, December 8th 2007/April 8th 2008
Cittadellarte - Pistoletto and the Third Paradise exhibition recreated a little Cittadellarte in the hall of CAMeC, through an original and interactive set-up representing its Uffizi, complete with works by Michelangelo Pistoletto. The Cittadellarte projects in the exhibition include UNIDEE-Università delle Idee, Love Difference, Turning Points Products and the Cubi in Motion.

Piedmont Craftmen Land – artistic profession in the suburg, Candelo, June 28th-29th 2008
In collaboration with Applied Art Center V.Kandinskij
The Piedmont artisans excellece in the wonderful medieval frame of the Ricetto of Candelo, one of most beutiful suburg of Italy and orange flag of the italian Touring Club. In the celler dedicated to the CNA - National Confederation of Crafts - the Cubes in Motion awekened the interest for the original presentation of the local products in the world. The event has been an unique opportunity to get to know the secrets of the traditional professions, to observe the artisan in action and to satisfy everybody's curiosity about techniques, products and handiwork.

Dicubi – Connected projects, Toward Biella Cultural District - II phase, Biella July 9th 2008
The district administration started again the dialog with the istututional representatives and with the territory for the Biella Cultural District. Present at the inaguration of the Stenditoio as a good example of territorial marketing two of the Cubes in Motion: the brand new stell and glass cube conceived by the indian artist Rakhi Peswani, realized by the artisan Micheletti Mauro for the Catto Caffee torrefaction, and the felt cube of the italian artist Katia Meneghini, worked by the artisan Valeria Coda Zabetta for the awarded Birra Menabrea. Club dei 15, riunione dei distretti industriali, Cittadellarte, Biella 4 luglio 2008 Cubes in Motion as real ambassadors of the territory had welcomed the representatives of the industrial districts who met during the private reunion in the performace room of Cittadellarte. After the speech of Michelangelo Pistoletto and the fo undation visit the session ended up with the lunch at the Cafeteria.

National working workshop, "Le giovani classi creative" Creativity and Socialization as tools for transforming the cities, Aosta, September 12th-13th 2008
Within the event organised by the Aosta Municipality will be exhibited the cubes of the Siletti linen mill and Laureatna Water as witnesses of the project Cubes in Motion, which will be explained during the workshop held by Armona Pistoletto Saturday Morning Septeber 13th.

LifeStyleMadeInItaly, Seoul, October 10th-31th 2008
The exhibition LifeStyleMadeinItaly this Autumn will be presented in Korea in occasion of the Italia Year. The event, hosted in the exhibition area of the Seoul Olimpic Stadium in which will be celebrated the Design Olimpic Games, on one hand seals the baton change between the two World Design Capital (Torino 2008 - Seoul 2010) and on the other hand works for arising sensitivity about the italina creativity. The project consists in many initiatives: the photographic exhibition titled LifestyleMadeInItaly - Piedmont identity, joined at the project Cubes in Motion realized by Cittadellarte-Fondazione Pistoletto in collaboration with the CNA of Biella and selected local Companies.

Piedmont Tasty Morsels, Mongrando, Novembre 2008
Present in the enogastronimic fair of Piedmont products the Siletti line mill e the Lauretana Water cubes, sponsor of the event.
Info:
Responsabile di progetto: Armona Pistoletto
Coordinamento: Sabina Fanchini
produzione@cittadellarte.it