The creative staff of Cittadellarte and the Guabello work group have been working together to synthesise an object capable of creating a correspondence between the entrepreneurial vision of Guabello and Cittadellarte’s ethical art mission.
The high cultural profile and ethical responsibility of Guabello’s philosophy led the company to work with Cittadellarte, the Italian centre of culture researching the dynamics of responsible social transformation through creative projects. This partnership between the world of art and that of industry gave rise to ARTHINK ARTANK, much more than just a bunch of fabrics.
The special bunch made of recycled aluminum from a design by Sara Conforti&Cittadellarte, is a departure from the company’s usual means of communication, and contains new messages associated with the concept of the company’s social responsibility.
A respectful environmental policy, attention to the human dimension, high quality production, achieved through innovation and respect to tradition, find concrete form in an object that is not only a working tool for Guabello’s customers, but also a container of intangible and cultural values, communicated through the aesthetics of contemporary art.
ARTHINK ARTANK is a precious testimonial to the fertile relationship between the cultural and industrial spheres.
Packaging is communication because it can convey concepts that go way beyond simple wrapping.
ARTHINK – ARTANK is the result of a cultural project reflecting on the relationship between art and business.
Moving beyond the traditional collection, this innovative bunch realized in aluminium, an infinitely recyclable material, opens new scenarios enterpreneurial.
Its ability to convey a new way of doing business through creativity, indeed proposes a new concept of RE-made in Italy, where production excellence incorporates messages that speak of social responsibility.
The fruitful synergy between “art for a responsible transformation of society” and the industrial world takes advantage of the assistance offered by the Cial (Consorzio Imballaggi Alluminio) to render the ethical dimension concrete, associated with the concepts of sustainability and respect for the environment.
ARTHINK – ARTANK is not simply a container for high quality products, but an authentic think tank capable of co-generating perceptions, thought and new cultural meanings, the first product of the Think-Tank established by Guabello and Cittadellarte.
